CREATING A BRAND
Like Marty Neumier says, "a brand is a gut feeling" and yes it depends on various factors.
We believe the prime factor that creates this feeling even before the there an actual interaction with a brand is - DESIGN. The right design leads you to the right audience.
Design establishes a certain connect with the user, and the user can already anticipate the kind of "taste" a brand has.
There is no such thing as the right design, but yes we need to figure the right design for each target audience. The masses will never connect to the premium classy style of design , if their gut feels it is too expensive, they might never even approach. Even if the product is priced and packaged well.
We at Messketeers develop strategy and design to rightly connect your audience with your brand.